Digital Marketing Fundamentals: Strategy, Channels, Goals

Name: Digital Marketing Fundamentals: Strategy, Channels, Goals
Price: 12000 NGN
Availability: InStock

Learn SEO, social, and email marketing, define your audience, and set SMART goals to launch your first campaign.

0.0 rating

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0 students

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12 min

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Self-paced

IInstructor: Ignatius Emeka Joshua

Digital Marketing Fundamentals: Strategy, Channels, Goals — course preview

About This Course

Learn how brands find their audience, choose the right channels, and know if it's working — the exact process behind every real marketing strategy, broken down for beginners. In this module, you'll: Learn what digital marketing is and why it's overtaken traditional marketing for good Explore the 7 core channels: SEO, PPC, Social, Content, Email, Affiliate & Influencer Marketing Define your target audience and build your first buyer persona Set SMART goals and track the right KPIs to measure real results Built for: business owners, aspiring marketers, and freelancers ready to move from guessing to strategy. No experience required.

What You'll Learn

Define digital marketing and explain why it has become essential for modern businesses

Identify and describe the 7 core digital marketing channels (SEO, SEM/PPC, Social Media, Content, Email, Affiliate, Influencer Marketing)

Segment an audience using demographic and psychographic factors, and build a basic buyer persona

Apply the SMART framework to write clear, measurable marketing goals

Select the right KPIs to track and evaluate the success of a marketing campaign

Requirements

No prior marketing or technical experience required
A computer or smartphone with internet access
Willingness to complete short practical exercises after each lesson
A real or hypothetical business/product in mind to apply the concepts to

₦12,000

Duration12 min

Lessons4

LevelBEGINNER

LanguageEnglish

CertificateNo