Social Media Management: Strategy, Content & Growth

Learn how to plan, create, and manage a brand's presence across social media — from strategy and content creation to community management, paid social, and analytics. In this course, you'll: Build a real social media strategy: choosing the right platforms, defining brand voice, and setting SMART goals that tie back to business results Create scroll-stopping content — copywriting, visuals with Canva, and short-form video for Reels, TikTok, and Shorts Master platform-specific growth tactics for Instagram, TikTok, LinkedIn, Facebook, and X Handle community management, reputation, and influencer partnerships like a professional Run paid social campaigns, read analytics, and use the tools working social media managers rely on daily Built for: aspiring social media managers, small business owners managing their own accounts, and freelancers looking to add a high-demand, remote-friendly skill to their offer. No experience required.

• No prior social media management or marketing experience required
• A smartphone or computer with internet access
• A free Canva account (used for hands-on content creation exercises)
• Willingness to complete short practical exercises after each lesson